How to Put Your New Branding Photos to Work!
The investment of brand photography can go so far in your business, but it can be utterly overwhelming to know where the heck to even start when you're staring at a gallery of 100+ amazing images. Here are some key places for you to put your branding photos to work for you and get a return on your investment (ROI)
Update your profile pics here, there and everywhere!
Think your social media profile pics, LinkedIn profile, About Me page on your website, Google business photo, your pic on the back of a brochure.
Website
Your website is the place to display a ton of your branding photos. A powerful image or background photo can grab a potential client’s attention and immediately communicate your brand’s vibe.
About Page: Use headshots, branded images, or team photos here to create a personal connection with visitors.
Service/Product Pages: Showcase your products or services with your curated, branded images. This helps potential customers see your offerings clearly and can drive conversions.
Social Media Profiles
Profile Picture and Cover Image: Use consistent branding images for profile and cover photos across platforms to create a cohesive identity.
Feed Posts and Stories: Post a variety of lifestyle images, product shots, and behind-the-scenes photos to give followers a deeper look into your brand.
Highlights on Instagram: Use covers for your story highlights that match your branding. It keeps your profile looking organized and professional.
Email Marketing
Yes! Use your branding photos for email marketing, adding a polished and professional look to your campaigns. Here are some ideas:
Newsletter Header: Use a header image that aligns with the topic of your email. It makes your emails look intentional and visually appealing.
Welcome Letter: In your welcome letter, use branding images that introduce your team, workspace, or products. This gives new subscribers a well-rounded introduction to your brand.
Product or Service Promotions: Showcase specific products or services with branded photos in email promotions. High-quality images help drive interest and increase click-through rates.
Print Marketing Materials
Personalized your business cards
In the digital world, it’s easy to overlook print marketing, but it’s still a valuable tool, especially for local businesses.
Business Cards: Add a photo to make your business card memorable and personal.
Brochures, Flyers, and Postcards: Use images that showcase your products, services, or the people behind the business. Printed materials with professional photos help create a polished impression.
Signage: Incorporate branding images in posters, banners, and in-store displays. Whether you’re setting up at an event or decorating your storefront, consistent visuals reinforce your brand identity.
Blog Posts
For example, I’m using all my own branding portfolio photos to create this blog.
Your branding photography can make a powerful impact when used thoughtfully across different aspects of your business. By incorporating your images on your website, social media, emails, print materials, and beyond, you create a consistent and memorable brand experience. Remember to refresh and update these images as your brand evolves to maintain a dynamic and current look that reflects who you are and what you offer.
If you’re wanting a full gallery of curated, on-brand photos for your business, then message, call or text me and we can chat!
